The world’s hottest social community for athletes, Strava, has introduced the acquisition of FATMAP, an organization specializing in 3D mapping expertise. This acquisition will permit Strava to create a common map of routes, whether or not on ski slopes, trails or in city environments, with a stage of element and knowledge by no means seen earlier than.
The evolution of 3D maps on Strava
Because of FATMAP’s superior 3D mapping expertise, which can be built-in into all Strava companies, customers of the social community will be capable to comprehensively uncover and plan their outside routes with curated native guides, factors of curiosity and knowledge from safety.
The FATMAP group of hikers, mountain bikers, skiers and runners is already lively in additional than 100 international locations around the globe. Coupled with Strava’s dataset of greater than 8 billion actions, the acquisition will allow a common route map so any consumer can view and plan their subsequent experience in unprecedented element.
We share a imaginative and prescient with FATMAP to encourage extra individuals to maneuver by empowering them to find and expertise the enjoyment of the nice open air. For us, the chance to reimagine the aim of maps and the way they assist encourage exploration is a good benefit to supply a differentiated expertise within the open air.says Michael Horvath, CEO and co-founder of Strava.
This acquisition continues within the development of product enhancements that Strava is providing, which have included the addition of recent sports activities and total enhancing routing options to assist athletes discover and improve their adventures. It is usually the second acquisition following the acquisition of Get well Athletics, accomplished in summer season 2022, to bolster all sports activities actions on a single platform.
Then again, Strava, with a group of greater than 100 million lively individuals in 195 international locations, has additionally introduced the inclusion of 9 new forms of sports activities on the platform, together with racket sports activities, pilates and HIIT. On this means, the app is already able to registering as much as 50 various kinds of actions.